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How to Put Your Business on Google Maps

7 min readEasyUpdated March 2026

At a glance

Cost

Free

Timeline

1-14 days

Difficulty

Easy

Google Business Profile (formerly Google My Business) is a free tool that puts your business on Google Search and Google Maps. When someone searches "bakery near me" or "plumber in Koramangala", businesses with a Google profile show up first. It's the single highest-ROI step for any local business.

Why does a Google Business Profile matter for your business?

Key takeaway

If you do only one thing to take your business online, do this. A Google Business Profile takes 15 minutes to set up and immediately starts bringing new customers to your door.

90%+ of Indians search Google first

When people need a local business, Google is where they start

Completely free, no hidden charges

Google makes money from ads, not from business profiles

Shows hours, phone, photos, reviews

Customers get everything they need to choose you

Customers call directly from search

One tap to call — no need to visit your website first

What You'll Need

Google Business Profile Setup Checklist

  • A Google account (Gmail)
  • Your business name (as customers know it)
  • Business address (or service area if no storefront)
  • Phone number that customers can call
  • Business category (e.g., 'Bakery', 'Plumber', 'Grocery Store')
  • Business hours
  • A few photos of your business (storefront, products, interior)

Step-by-Step Setup

  1. 1

    Go to Google Business Profile

    Visit business.google.com, sign in, then choose Manage now or Add your business to Google.

  2. 2

    Enter Your Business Name

    Enter your name—pick an existing listing from the dropdown or choose Add your business for a new one.

  3. 3

    Choose Your Business Category

    Choose the most specific category—"South Indian Restaurant" beats generic "Restaurant".

  4. 4

    Add Your Location

    Add your storefront address, or—if you visit customers—select I deliver goods and services and set your service area.

  5. 5

    Add Contact Details

    Add the phone and website customers will use—use your main customer-facing number.

  6. 6

    Verify Your Business

    Verify via postcard (5–14 days typical), phone, email, or instant verification—postcard is most common for new listings.

  7. 7

    Optimize Your Profile

    After verification, add hours, at least 5–10 photos, description, services/products, and turn on messaging.

How do you optimize your Google Business Profile?

Add photos weekly

Profiles with 100+ photos get 520% more calls than average

Respond to every review

Both positive and negative, within 24 hours

Post updates regularly

Share offers, events, or new products using the Posts feature

Keep hours accurate

Especially during holidays and special occasions

Enable messaging

Respond quickly — aim for under 5 minutes during business hours

Don't Do This

Never add keywords to your business name (e.g., "Sharma Bakery - Best Cakes in Delhi"). Google can suspend your profile for this. Use your actual business name as customers know it.

Official Resources

Frequently Asked Questions

No. If you provide services at customer locations (plumber, caterer, photographer), you can set up a service-area business without showing a physical address.
Postcard verification takes 5-14 days. Phone or email verification (if available) is instant. Some businesses qualify for instant verification through Google Search Console.
Ask satisfied customers directly. Share your Google review link via WhatsApp. Add a QR code at your billing counter. Make it easy — one tap to leave a review.
Yes, 100% free. Google makes money from paid ads, not from business profiles. There's no premium version or hidden charges.

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